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Subscription Plans
Ame Digital
Ame Digital is one of the largest virtual wallet applications in Brazil, bringing banking solutions to its customers, as well as a large and varied marketplace, bringing mainly exclusive advantages from the Americanas Group, which it belongs.
Introduction
In this project, we built a platform for the app to sell various subscription plans, such as online streaming services, subscription clubs, online courses, etc.
Our biggest challenge was to make a single platform capable of selling all kinds of different subscription plans, showcasing their different products and selling points.
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Creation
In the idealization of the first version, we created the main menu of the subscription plan, the modality selection screen and the subscritions main page.
Subscription plan hub
We benchmarked the subscription hub, but at the moment we didn't find competitors offering a wider range of partner subscriptions.
As for the plan modality screen, we use our own partners as a reference.
Subscription main screen
For the main screen, we brought different components that serve as a showcase for the presentation of the different types of signatures. We opted for the components that best served the products that would already be available
Usability tests
To test our first version, we chose to conduct online monitored usability tests, ideally with customers of the application. As unfortunately we were unable to get budget to carry out tests with our final audience, we chose to carry them out with company employees, who had never had contact with the project.
We asked users to imagine the following scenario:
"Your friend told you that there is a wine subscription plan available, and that it is possible to hire it through the app Ame Digital. You are very interested, since you have a lot of cashback to use in the application."
From that scenario, the following quests were given to users:
1. Locate the subscription plans within the Ame Digital app;
2. Compare the available modalities, choose the one that interests you the most;
3. Hire the subscription;
After completing the missions, we asked some questions to assess each user's understanding of the plan, their doubts, etc.
Test performed
Test performed
Test analysis dynamics
Results
From the 6 usability tests carried out, our main conclusions were:
• Users did not read the title on the image, as a result, they did not find the information: “monthly plan”;
• As they did not understand whether the billing is monthly or annual, they had doubts about cancellation;
• Users tried to find a place with more information, a “learn more” or a "FAQ";
• The hub needs to be more visible on Ame's home app
Final versions
We apply improvements with the help of usability test results. In addition, through the tests, it was possible to confirm the need for a greater emphasis on the subscription hub on the home page of the app. Check out the final version applied to the four partners:
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Thank you!
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