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Ame's Credit Card
Ame Digital
Ame Digital is one of the largest virtual wallet applications in Brazil, bringing banking solutions to its customers, in addition to a large and varied marketplace, bringing mainly exclusive advantages from the Americanas Group, which it belongs.
Introduction
In this project, our task was to find the best way to provide new management functions for the Ame Credit Card, which would be made available in the future.
Seizing the opportunity, we also made a redesign of the management interface.
Benchmark
We qualitatively and quantitatively analyzed nine direct and indirect competitors of the Ame Credit Card, in order to find trends, as well as deeply analyze the best (and worst) practices of the competition.
Quantitative analysis
Through the analysis of competitors, we made a comparative table, analyzing key points for our business.
Qualitative analysis
At this stage, we made a board with the highlights of our analysis, both strengths and weaknesses.
Definition
Based on the data analyzed, we developed a new proposal for managing the Ame's Credit Card:
We chose to give more focus on the credit card statement, given that our users currently miss the most in management.
In sequence, the available limit was placed in vertical format, to contain the details of the limit shared by our partner, Banco do Brasil.
The ad carousel will always bring discounts and exclusive opportunities to our users, one of the strongest points of our credit card.
Then, a menu with the other functions available for configuration in the app.
Variations
Closed statement and credit card's shipping, respectively.
Statement summary
Shortcut and summarized data of the Credit Card's statement, on the home page of the app.
Thank you!
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